Free NZ delivery on orders over 200$. All our prices in NZD and include 15% GST

MAXYMOVA – Step 1 Lift Perm Cream for Brow and Lash Lamination Airless Pump, 15ml

Step 1 – LIFT is the first phase of the eyelash lamination treatment.
Lifting cream breaks down the disulfide bonds within the eyelashes to create additional curl.


Out of stock

MAXYMOVA professional products for eyelash and eyebrow lamination. Developed in collaboration with the best Lami makers in Italy.

  • 15ml transparent bottle “No Stress”
  • New shiny texture! No unpleasant odors!
  • Delicate and effective revolutionary formula.
  • Enough for 40+ treatments

Brow Lamination

1.  Apply Step 1 LIFT to the eyebrows and leave it on for 4-12 minutes, depending on the hair type.

2. After applying Step 1, cover the entire length of the eyebrows and place the MAXYMOVA Silicone Brow Patch over them. Once the time is up, gently remove the product using a dry brush or cotton bud.

4. Apply Step 2 FIX over the entire length of the eyebrows for 7-8 minutes. Use the MAXYMOVA Silicone Brow Patch again if necessary. After the time has elapsed, remove the solution with a wet cotton swab.

6. If you’re tinting the eyebrows, do it at this stage. Clean off the tint using the Maxymova Magnetic Brush Model 3.

7. To conclude the treatment, clean any remaining tint residues and apply the Lash & Brow Cocktail serum with a brush for optimal absorption into the hair. Do not rinse off the serum.

Lash Lamination

1. Apply Step 1 LIFT to the lashes for 6-12 minutes, depending on the density of the lashes. The application should start 0.5-2 mm away from the root and cover 30-60% of the lash height, depending on the type of roller used.

2. Apply Step 2 FIX for 8 minutes, slightly above where the first composition was applied, maintaining a 0.5-2 mm gap from the root. Clean with dry cotton swab.

3. Apply the tint for 8-10 minutes. Clean with dry cotton swab.

4. Use Goccia, a restructuring serum, to nourish, moisturize, and enhance the shine of lashes and brows. This step aims to strengthen the lashes, address damage, lock in moisture, and reduce brittleness, leaving lashes soft, silky, elastic, and shiny. After tinting, apply a few drops of the serum and leave it on the lashes for 5 minutes (or after Step 2 FIX if not using tint). Cleanse with a dry cotton swab.

6. Conclude the procedure with LASH & BROW COCKTAIL, ideally suited as the final step in the lamination of lashes and brows. This step helps in restoration, hydration, and protection of the lashes and brows without weighing them down. It aids in preventing damage and helps in restructuring and restoring the hair. Do not rinse.